Jo’Burg Fashion Week Autumn/Winter 2013: [Tart]


Tart Autumn/Winter 2013 Collection (Review):

 Tart displayed a fun, edgy and wearable collection. The diverse pieces were mixed with embellishments, prints, high-low dresses, high-slits, and sporty looks. The styling of the entire collection was interesting, especially with the long earrings, which added spice to the entire looks.

Designers Words:

This collection comes to from a rain slicked Cape Town winter. It is a collection built for layering with your favourite winter woolies, tights and scarves.  With slim silhouettes and play on proportion, this is a very sophisticated and ladylike collection. The colours are warm, rich berry and jewel tones, and these are echoed in the in-house designed print of the season. Fabrics are soft and supple jersey knits and silk. We add our sport inspired, minimalistic aesthetic to some of the key trends, like embellishment and structure, while our love of draping is expressed through pieces that hug and flatter at the same time. We have put together a collection of desirable pieces that will update your wardrobe and translate beyond this season.


Brief Brand Bio:

The heritage of ‘Tart’ is the t-shirt and from there the brand has evolved to all aspects of leisure-wear.The spirit of the ‘Tart’ brand is youthfulness, energy and effortlessness. ‘Tart’ aims to be commercially accessible and the focus when producing garments is on quality, style and affordability.

The brand is owned and designed by Cari Stephenson and in January 2010 Isabel de Villiers joined the brand. The ‘Tart’ philosophy is that if you look good, you will feel good and the ‘Tart’ woman is described as being an out-going and confident individual. ‘Tart’ is proudly South African, producing all its garments locally and is available from The Space stores and selected boutiques nationwide.

Tart Autumn/Winter 2013 Collection:

Image Credit: SDR Photos


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